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Online Master of Business Administration (MBA) in Social Media Strategy & Digital Marketing - East Bridge University

Develop the strategic, creative and analytical capabilities to build brands, engage digital audiences and lead performance-focused marketing through a flexible Online MBA in Social Media Strategy and Digital Marketing from East Bridge University. Strengthen your academic learning with industry-focused pathways involving Microsoft technologies, AI CERTs® and other recognised learning providers.

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● 100% Online & Flexible

● Global Recognition from QS and Times Higher Education

● Stackable micro-credentials from Microsoft, AI CERTs® and other recognised providers

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A New-Age Master's for the Social Media Strategy & Digital Marketing

Online Master of Business Administration (MBA) in Social Media Strategy & Digital Marketing

The Online MBA in Social Media Strategy and Digital Marketing from East Bridge University is designed for professionals who want to move beyond day-to-day posting and understand how digital marketing contributes to wider business growth. Your learning journey also incorporates specialised courses and technology-focused pathways from Microsoft, AI CERTs® and other recognised providers.

The programme combines core business-management knowledge with specialised learning across social media strategy, content marketing, paid advertising, search marketing, customer journeys, brand development, analytics and digital campaign management.

You will explore how audiences discover brands, evaluate choices and respond across different digital touchpoints. You will also learn how to convert marketing data into strategic decisions, allocate budgets more effectively and evaluate performance beyond likes, impressions and follower counts.

Earn Microcredentials Alongside Your MBA

Build your MBA. Strengthen your digital expertise along the way.

The MBA in Social Media Strategy & Digital Marketing integrates industry-focused microcredentials throughout the curriculum, connecting advanced business learning with practical skills for today’s digital marketing landscape. As you progress, you engage with focused learning across digital marketing, content creation, social media, AI, marketing analytics, automation and responsible marketing—helping you build specialised capabilities alongside your MBA.

Stackable Microcredentials Integrated into Your Learning from:

The MBA also offers electives that allow learners to explore areas such as Power BI, customer and community engagement, Copilot, marketing leadership, data science, cloud platforms, project management and enterprise architecture.

Digital Audiences Are Growing. Marketing Expectations Are Growing Faster

Social media has become a significant part of how people discover products, research organisations, evaluate credibility and make purchasing decisions. The challenge for brands is no longer simply maintaining a presence across multiple platforms. They need professionals who can understand changing audience behaviour, build connected customer journeys and show how marketing activities contribute to business outcomes.

DataReportal reported 5.79 billion social media user identities worldwide at the beginning of April 2026, representing more than two-thirds of the global population. The World Economic Forum also expects marketing and media skills to grow in importance as digital transformation continues.

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5.79 Billion

Social media user identities recorded worldwide at the beginning of April 2026

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Two-Thirds+

Social media user identities now represent more than two-thirds of the global population

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Growing Demand

Marketing, media, design and user-experience skills are expected to grow in importance as organisations undergo digital transformation

Who Is This For?

Is the Online MBA in Social Media Strategy & Digital Marketing Right for You?

The programme is designed for professionals who want to build advanced marketing capabilities, move into digital leadership or connect creative marketing with measurable business performance. It may be particularly relevant for:

Social Media Managers
Digital Marketing Professionals
Content Strategists
Brand Managers
Marketing Executives
Paid Media Specialists
Performance Marketers
SEO and SEM Professionals
Communications Professionals
Public Relations Professionals
Business Development Professionals
E-commerce Professionals
Product Marketing Professionals
Marketing Analysts
Consultants
Entrepreneurs and Business Owners
Professionals transitioning into digital marketing
Graduates seeking specialised marketing expertise

Online MBA in Social Media Strategy and Digital Marketing · Key Benefits

What Sets East Bridge University’s Online MBA in Social Media Strategy and Digital Marketing Apart?

Build advanced digital marketing knowledge through flexible online study, global recognition, platform-aware social media strategy, paid media, content development, AI and marketing technology, and opportunities to connect with an international learning community.

Globally Accredited and Trusted Degree

Online MBA in Social Media Strategy and Digital Marketing

This Online MBA in Social Media Strategy and Digital Marketing is approved by The Rector of the Paris Academy operates under the Ministry of National Education, France.

Flexible Online Learning

Study Around Your Commitments

Designed for busy working professionals, our Online MBA in Social Media Strategy and Digital Marketing degree allows you to balance your studies with work and personal commitments.

Global Recognition

MBA in Social Media Strategy and Digital Marketing · Microsoft Certifications

Our online MBA in Social Media Strategy and Digital Marketing with Microsoft Certifications degree has a global presence & is reflected through recognition and visibility on respected global higher education platforms, including QS and Times Higher Education.

Global Networking Opportunities

International Alumni Network

Gain the opportunity to join a vast alumni network with exclusive alumni events and insights that will keep you connected with industry learnings and opportunities.

Business and Marketing Integration

Strategy · Finance · Leadership · Management

Develop broader knowledge across strategy, finance, leadership and management alongside specialised digital marketing capabilities.

Platform-Aware Social Media Strategy

Content · Communication · Audience Behaviour

Understand how brands can adapt their communication, content and advertising to different social media platforms and audience behaviours.

Paid Media and Customer Acquisition

Targeting · Budgeting · Testing · Conversion

Explore campaign planning, audience targeting, budget allocation, creative testing and conversion optimisation.

Content and Brand Development

Content · Positioning · Storytelling

Understand how content, brand positioning and storytelling can support visibility, trust and customer action.

AI and Marketing Technology

Artificial Intelligence · Automation · Marketing Technology

Explore how artificial intelligence, automation and contemporary marketing technologies are reshaping research, content production and campaign management.

Global Networking Opportunities

International Learning Community

Become part of an international learning community comprising professionals from different industries and locations.

Build Skills for Digital Marketing Leadership

Why Pursue an MBA in Social Media Strategy and Digital Marketing?

Develop the strategic, data-driven, commercial and leadership capabilities needed to build digital brands, manage marketing performance and contribute to business growth.

01 · Move Beyond Random Posting

Learn how social media activities can be guided by business objectives, audience needs and defined performance measures.

02 · Understand the Complete Customer Journey

Explore how people move from initial awareness to consideration, conversion, retention and advocacy.

03 · Make Decisions Through Data

Develop the ability to interpret campaign reports, identify patterns and improve future marketing activity.

04 · Manage Paid Marketing Budgets

Understand how media objectives, audiences, bidding, creatives and landing pages influence advertising performance.

05 · Build Stronger Digital Brands

Explore how positioning, content and community engagement shape brand perception across online channels.

06 · Prepare for Marketing Leadership

Build the business awareness required to guide digital teams, manage agencies and communicate marketing value to senior stakeholders.

MBA Admission Requirements

Eligibility Criteria

Our admission requirements are formed keeping in mind that every adult student’s life situation and profile are different. We like to handle each case differently and encourage aspirants to get in touch with us to clarify their doubts and get their questions answered. We have a highly responsive admission and counselling team that guides the applicants through the process of admission.

The following requirements for admission to the MBA in Social Media Strategy and Digital Marketing:

✓

Recognised Bachelor’s Degree in any field, or any equivalent degree.

✓

A basic English Proficiency Level — studied all subjects in English at High School, or at least 55% of marks in English at High School.

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Prior professional experience, or prior learning credits.

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Knowledge about internet browsing, online research skills, and proficiency in MS Word.

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Your journey
starts here

Curriculum

Curriculum for MBA in Social Media Strategy and Digital Marketing

Foundation — 10 Credits

Research Skills & Academic Practice
Foundations of AI & Digital Business

Core — 60 Credits

Digital Marketing & Brand Strategy
Content Creation: Video, Audio & Copy
Social Media & Experience Design
Marketing Analytics & Insights
AI-Powered Marketing Automation
Responsible Marketing, Ethics & Governance

Electives — 40 Credits: Choose Any 4

Marketing Analytics & Visualization
Customer & Community Engagement
Digital Productivity with Copilot
Marketing Leadership & Strategy
Data Science for Marketers
Cloud & Digital Platforms
Campaign & Project Management
Enterprise Architecture & Solutions

Capstone — 10 Credits

A supervised research paper of 2,000 words, on a topic related to social media or digital marketing, presenting the student's analysis, findings and recommendations.

What Could Your Next Role Look Like?

Graduates can apply the knowledge and capabilities developed through the Online MBA in Social Media Strategy and Digital Marketing across creative, analytical, managerial and strategic marketing pathways. Potential career directions include:

Career Directions

Digital Marketing Manager Social Media Strategist Social Media Manager Performance Marketing Manager Paid Media Manager Content Marketing Manager Digital Brand Manager Marketing Communications Manager SEO Manager SEM Specialist E-commerce Marketing Manager Influencer Marketing Manager Digital Campaign Manager Customer Acquisition Manager Growth Marketing Manager Marketing Analytics Manager CRM Manager Digital Marketing Consultant Head of Social Media Head of Digital Marketing Marketing Director Chief Marketing Officer

*Career outcomes depend on previous experience, technical capabilities, location, industry requirements and continued professional development.

Industries You Can Work In

Advertising and Media Technology and Software Retail and E-commerce Education and EdTech Banking and FinTech Healthcare and HealthTech Travel and Hospitality Fashion and Lifestyle Entertainment Telecommunications Consulting Real Estate Automotive Consumer Goods Sports and Events Professional Services Government and Public Services Non-Profit Organisations Start-ups and Entrepreneurship

Programme Fee

Invest in Skills Built for the Future

Currency Converted Amount

USD $ 3,000

GBP £ 2,241

EUR € 2,616

AED AED 11,020

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Frequently Asked Questions

Common Questions About the MSc

What is the total credit value of the MSc in Artificial Intelligence?

The MSc comprises 120 credits: 10 foundation credits, 60 compulsory core credits, 40 elective credits, and a 10-credit Applied AI Capstone.

Do I get to choose my AI specialisation?

The programme provides eight elective options, from which learners choose four. This allows you to develop a pathway around areas such as AI agents, robotics, quantum computing, data engineering, business intelligence, AI quality assurance, AI product management, or AI strategy.

Does the programme cover Generative AI?

Yes. Generative AI is integrated across the curriculum, including Generative AI & LLM Engineering, Deep Learning & Neural Networks, NLP & Prompt Engineering, AI Engineering and selected advanced pathways.

Will I learn about AI agents?

Yes. Learners selecting AI Architecture & Agents can study AI architecture and agent development through AI+ Architect, AI+ Agent, and Azure-focused AI agent learning.

Does the MSc include Microsoft technologies?

Yes. The curriculum incorporates bundled learning involving technologies and environments such as Microsoft Azure, Microsoft Fabric, Power BI, Azure Databricks, Azure Database for PostgreSQL, GitHub Copilot, and GitHub Actions.

Does the programme cover responsible AI?

Yes. A compulsory Responsible AI, Ethics & Governance module explores AI ethics, policy, governance, and responsible implementation.

Is there a practical project?

Yes. The programme concludes with a 10-credit Applied AI Capstone, where learners address a real problem end to end and submit a report together with working code or a deployed model.

Who is this MSc suitable for?

The programme can be particularly relevant for software developers, IT professionals, data professionals, AI and machine learning professionals, technology managers, digital transformation professionals, entrepreneurs, product leaders, and professionals seeking to build careers around AI.

What career opportunities can I explore after the programme?

Depending on your previous experience and skills, potential pathways include AI Engineer, Machine Learning Engineer, Generative AI Engineer, LLM Engineer, NLP Engineer, MLOps Engineer, Data Scientist, AI Architect, AI Product Manager, AI Strategy Consultant, AI Transformation Lead, and other emerging AI roles.

Learn the technology. Build the intelligence. Lead what comes next.

The MSc in Artificial Intelligence from East Bridge University is designed to help you build the broader capability the AI economy needs — not just the ability to use AI tools, but to understand how AI is built, engineered, deployed, governed, integrated and transformed into business value.

Apply for MSc in Artificial Intelligence

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East Bridge University, praised by Influential Business Leaders

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Joicey Vincent

Teacher at GEMS Our Own English High School, Dubai.

Bachelors Degree Program

I am incredibly thankful to the guidance, support and learning I have received during the B.Ed. program. The comprehensive and informative course content and the valuable feedbacks during assignments has not only helped me to expand my knowledge, skills, and understanding about early childhood education but also made me confident to pursue a career in teaching.

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